Sasha Talks
SASHA TALKS is a blog that explores everything one can do, eat, and drink in Switzerland. Originally a collection of casual videos, the blog gained popularity, prompting the need for a comprehensive brand strategy and identity system.
Client
Myanbah Farm
Service
Brand Strategy, Art Direction, Logo Design, Brand Identity Design, Social Media Strategy
Challenges
The main challenge was organizing and categorizing the growing content while maintaining a stylish aesthetic. Research indicated the blog's association with fun, candy-like colors to convey the entertaining nature of the content. The target audience primarily consisted of individuals aged 16-30 living in Switzerland.
Solution
- Hybrid Design Elements: The combination of hybrid and classic style headlines provided a distinctive and memorable visual identity.
- Vibrant Color Palette: The selection of candy-like colors added a playful and engaging quality to the overall design.
- Custom Icons: Tailored icons were created to complement the content and contribute to the blog's playful aesthetic.
Approach
My design approach focused on creating a visually appealing branding system that not only looked good but also effectively organized and categorized the content. A hybrid style headline and a classic style headline were adopted to provide a unique edge to the design. The color palette chosen comprised vibrant, candy-like colors, ensuring a fun and attention-grabbing visual appeal. Custom icons were designed to add playfulness and align with the blog's content.
Results
- Enhanced Visual Appeal: The new branding system contributed to a visually appealing and organized blog.
- Increased Engagement: The playful design elements resonated well with the target audience, enhancing user engagement.
- Established Brand Identity: SASHA TALKS now possesses a unique and recognizable brand identity.
