Finn's Kitchen
Finn's Kitchen, a provider of premium gourmet barbeque products, sought a new packaging line and logo design to align with their unique offerings. As a solopreneur, the objective was to craft a brand identity that reflected Finn's Kitchen's personality and showcased their products at special events.
Client
Finn's Kitchen
Service
Logo Design, Brand Identity, Packaging
Challenges
- Develop a brand identity that resonates with the target audience: food enthusiasts appreciating high-quality ingredients and exciting flavor combinations.
- Create packaging designs that stand out on the shelf and complement the premium nature of the products.
- Design a memorable and simple yet luxurious logo that captures the essence of Finn's Kitchen.
Solution
The chosen solution involved a forest green, blueberry blue, and angel red color palette, symbolizing sophistication and excitement.
A bold, geometric pattern was strategically employed to wrap around the packaging, ensuring easy recognition on the shelf.
The logo concepts were designed to be simple yet memorable, capturing the essence of Finn's Kitchen's premium products.
Label Design
Background
Founded by Ben Shanley, Myanbah Farm uses recipes from generations of farmers and quality ingredients from Ben's family sheep farm to create flavorful sauces. The challenge was that despite the excellence of the sauces, the packaging lacked vibrancy and failed to convey the meticulous craftsmanship behind each flavor.
Results
The redesigned packaging and logo successfully reflected Finn's Kitchen's personality and premium offerings. The forest green, blueberry blue, and angel red color palette, along with the bold geometric pattern, contributed to increased shelf visibility and product recognition.
