Myanbah Farm
Redesigning Sauce Packaging for Authentic Flavor Experiences. Myanbah Farm, a gourmet food products company, aspires to infuse zest into every meal by blending traditional recipes with a modern twist.
Client
Myanbah Farm
Service
Brand Strategy, Logo Design, Brand Identity Design, Packaging, Art Direction
Challenges
- Packaging Perception Gap: Despite Myanbah Farm's exceptional sauces, the existing packaging failed to convey the meticulous craftsmanship behind each flavor, creating a perception gap among customers.
- Maintaining Brand Roots: Balancing the need for a refreshed design with the preservation of Myanbah Farm's farm-inspired identity posed a challenge, requiring a careful approach to maintain the brand's roots.
- Infusing Warmth and Care: Crafting a design that not only showcased the variety and flavors of the sauces but also infused the packaging with the warmth and care inherent in Myanbah Farm's culinary creations presented a creative challenge in visual representation.
Solution
I crafted a packaging design that merged a cozy, homey atmosphere with playful, rustic illustrations of key ingredients. Using a natural linen texture as the background, the design exuded a farm-inspired feel. Illustrations of fresh ingredients provided a glimpse into the sauce-making process, while handwritten typography added a personal and approachable touch. Distinct colors for each sauce facilitated easy identification on store shelves. The result was a balanced blend of tradition and refreshingly new design.
Background
Founded by Ben Shanley, Myanbah Farm uses recipes from generations of farmers and quality ingredients from Ben's family sheep farm to create flavorful sauces. The challenge was that despite the excellence of the sauces, the packaging lacked vibrancy and failed to convey the meticulous craftsmanship behind each flavor.
Results
- Positive Customer Reception: The redesigned packaging received positive feedback from Myanbah Farm's loyal customer base.
- Increased Shelf Visibility: The new design enhanced the visibility of Myanbah Farm's products on store shelves.
- Reflecting Brand Values: The packaging now effectively communicates the brand's commitment to quality and tradition.
