Marisa Guzman
Marisa Guzman, an emerging photographer based in New York renowned for portrait photography, sought a brand update to diversify her work and foster collaborations with brands. The challenge was to create a modern and refined visual identity through a logotype and website that would elevate her portfolio.
Client
Marisa Guzman
Service
Brand Strategy, Brand Identity, Website design
Challenges
The challenge was to strike a balance between maintaining the essence of Marisa's existing brand while evolving it to encompass a broader scope of work. Additionally, ensuring the website's architecture and design promoted easy navigation and quick access to the photographer's portfolio was crucial.
Solution
The minimalist signature and typographic composition formed the foundation of the new visual identity, capturing the essence of Marisa's work. The website design prioritized fast project display with a modern interface, carefully organized for user-friendly navigation. The architecture and ergonomics were meticulously planned to ensure an effortless and engaging user experience.
Approach
The solution involved drawing inspiration from Marisa Guzman's meticulous work and her distinctive name. The visual identity centered around a minimalist signature, coupled with a sober and elegant typographic composition, providing a gateway to her visual world. The focus was on creating a cohesive and versatile brand that could accommodate a diverse range of photography projects.
