Kinin
KININ specializes in bioactive personal aromatherapy products designed to promote relaxation, recovery, and focus. Each product features a unique blend of natural plant extractions. For instance, the "relax" blend includes kava kava, chamomile, and valerian root for a calming effect without the use of prescription drugs or synthetics.
Client
Kinin
Service
Packaging Design
Challenges
The opportunity lay in crafting packaging that effectively communicated the natural and bioactive nature of KININ's aromatherapy products. The challenge was to encapsulate the essence of each blend and its benefits visually, ensuring the packaging resonated with the target audience seeking natural and calming solutions
Solution
- Nature-Inspired Design: Embracing the natural ingredients, the packaging design incorporated botanical elements and calming color palettes.
- Clear Product Communication: Utilizing informative labels and imagery to clearly convey the benefits of each product blend.
- Consistent Branding: Ensuring a consistent and recognizable design across the entire product line for brand cohesion.
Approach
My approach involved a deep dive into the unique properties of each product blend. Understanding the target audience's preference for natural solutions, we aimed to create packaging that reflected the purity and effectiveness of the bioactive ingredients. The design needed to be inviting, informative, and convey a sense of tranquility associated with aromatherapy.
